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RJ : Enterprise Growth : Revenue Leadership : GTM

I build the commercial systems that turn enterprise complexity into durable growth.

For nearly three decades, I have worked where strategy meets execution—connecting people, data, technology, and economics so the enterprise can move as one.

Explore the story
01 / Point of view

The idea that has shaped my career

Enterprise growth is not owned by one function.

It is created when strategy, demand, sales, solutions, customer experience, technology, data, and economics operate as one accountable system.

Most companies do not lack ambition. They struggle with fragmentation: powerful functions optimizing their own work while the customer experiences the seams. The result is activity without velocity—more tools, more handoffs, more meetings, and less shared accountability.

My work has been to build the connective tissue. I align the market choice with the operating model, the revenue motion with the customer journey, and the technology agenda with the economics of growth. The goal is not transformation theater. It is a system people can run.

Build the system.
Not the silos.
02 / Evidence at scale

The work is measured in businesses built, markets moved, and capabilities that endure.

Selected outcomes across telecommunications, technology, software, and advisory.

Double-digitrevenue growthon a double-digit-billion-dollar base
5Msubscribers reachedthrough an all-hands team effort; the business has since doubled
$1B+new revenue growthcreated through market entry
1,400global GTM specialistsaligned across 20+ countries
Scale

Leading growth across businesses serving millions of customers and the world’s largest enterprises.

Systems

Building pricing, demand, sales, solutions, customer, and revenue operations as a connected engine.

Transformation

Turning AI and technology into new operating capacity—not isolated experiments.

Explore the impact portfolio
03 / The story

Five impact chapters. One through-line.

From operator to enterprise growth architect.

01Verizon · Global Enterprise

Making a global enterprise move as one

Leading 1,400 specialists and engineers across more than 20 countries, I connected market strategy, account priorities, solutions, engineering, and field execution so expertise could travel across the enterprise.

02Verizon Wireless · B2B

Turning B2B into the growth engine

Together, a 900-person marketing, sales-operations, and support organization built a demand-led B2B engine that supplied the group’s net account additions, launched five purpose-built business plans and the “Ready” brand platform, and advanced 5G from a network story into a business-connectivity proposition.

03Charter / Spectrum

Building a growth platform from zero

Spectrum Mobile was an all-hands enterprise build. My focus was the mobile product portfolio, commercial value proposition, and pricing model—helping the team bring differentiated wireless and device propositions to market at scale.

04Accenture Song

Transforming the front office for the AI era

Today, I help enterprises reimagine growth end to end—from demand to lead to order to cash to retain—combining operating-model design with data, automation, AI, and the realities of adoption.

05EchoStar · Vertafore

Adapting the growth system to the moment

From enterprise wireless at EchoStar to PE-backed software at Vertafore, I applied the same discipline: make the value proposition clearer, the revenue motion more coherent, and the organization more capable of executing.

04 / The revenue operating system

How I approach the work

Design the enterprise around the way growth actually happens.

The system begins with one market ambition and ends with measurable customer and enterprise value.

  1. 01

    Choose

    Make explicit choices about markets, customers, value, and economic ambition.

  2. 02

    Connect

    Align the customer journey, commercial motions, decision rights, data, and technology.

  3. 03

    Operationalize

    Translate strategy into cadence, capacity, accountability, and front-line behavior.

  4. 04

    Learn

    Use performance signals and AI to make the system faster, smarter, and more adaptive.

Explore the growth systems
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The system is only as strong as the leadership behind it.

01Executive MandatesWhere I create the most value ↗ 02How I LeadLeadership philosophy and operating style ↗ 03PerspectivesIdeas shaping the commercial enterprise ↗ 04Executive BiographyThe complete professional narrative ↗
05 / What I believe now

AI will not fix the fractures

Intelligence amplifies the system already there.

AI does not arrive in a neutral enterprise. It enters existing data boundaries, decision rights, incentives, workflows, and customer journeys. When those elements are fractured, intelligence scales the fracture: more output, faster local optimization, and greater inconsistency.

The leadership task is to repair the commercial system first—then embed intelligence where it can improve a shared decision, remove a broken handoff, or accelerate customer value.

AI is a force multiplier. The operating model determines what it multiplies.

Read the full perspective
Begin the full story

Start with the business conditions where I create the most value.

Explore the executive mandates